Taking Advantage of LinkedIn’s Cross-Platform Compatibility
The majority of social media websites online prefer to play their cards close to their chests; often considering others within the industry as competition. For those that use LinkedIn, most will realise that this isn’t the case – as the platform utilises a range of cross-compatible features that can be implemented on a range of websites, shared with other social media services and more.
What is cross-compatibility?
As far as LinkedIn marketing solutions are concerned, the more compatible a feature, the more beneficial it can be. This is why the platform has introduced a range of varied features; from hashtags and geo-locations to aid in personalised marketing, to RSS feed implementation, social media sharing and more.
How can these features be taken advantage of?
Most people that want to utilise these features to their fullest potential undergo extensive training. There are several online training agencies that can help LinkedIn users to maximise their capabilities and improve their technical prowess. Once fully understood, the ability to create a well-connected hub of sales, transactions, conversions and engagements can be something that’s only possible with LinkedIn at the centre of that hub.
In the majority of cases, a user will need to utilise a LinkedIn profile (preferably a dedicated business page), a website and other social media services. With the website playing the role of conversion-recipient, the social media websites acting as the source for audiences and LinkedIn helping to bring the strategy together, the only thing that a user will need to do is ensure that all services are sufficiently connected.
For example, the user could rely on LinkedIn’s built-in blog post feature to create a particular article and then upload it to the website. Once the post becomes live, it can be easily shared with the entirety of the user’s connection list (as long as they are being followed by the user). An RSS feed can then be extracted from the post and embedded onto the website, where visitors can stay up to date with the latest information.
Finally, LinkedIn offer a sharing option that can be connected to websites such as Facebook, Twitter and other similar social media services. This option can be modified to share the latest posts automatically, or assigned a setting manually if preferred. In any event; any activities, posts, or generally interesting engagements can be shared across a range of platforms – all thanks to LinkedIn’s wider compatibility.
Not only can this help to share posts and updates with a broader audience, it can also help to improve the audience itself. The more eyes are on a particular post, promotion, or piece of marketing material, the greater the chance of conversions – and this is why so many businesses consider taking advantage of LinkedIn’s features and functions.