Author: TAdmin

Training For LinkedIn

TAdminApril 04, 2017

Taking Advantage of LinkedIn’s Cross-Platform Compatibility

The majority of social media websites online prefer to play their cards close to their chests; often considering others within the industry as competition. For those that use LinkedIn, most will realise that this isn’t the case – as the platform utilises a range of cross-compatible features that can be implemented on a range of websites, shared with other social media services and more.

What is cross-compatibility?

As far as LinkedIn marketing solutions are concerned, the more compatible a feature, the more beneficial it can be. This is why the platform has introduced a range of varied features; from hashtags and geo-locations to aid in personalised marketing, to RSS feed implementation, social media sharing and more.

How can these features be taken advantage of?

Most people that want to utilise these features to their fullest potential undergo extensive training. There are several online training agencies that can help LinkedIn users to maximise their capabilities and improve their technical prowess. Once fully understood, the ability to create a well-connected hub of sales, transactions, conversions and engagements can be something that’s only possible with LinkedIn at the centre of that hub.

In the majority of cases, a user will need to utilise a LinkedIn profile (preferably a dedicated business page), a website and other social media services. With the website playing the role of conversion-recipient, the social media websites acting as the source for audiences and LinkedIn helping to bring the strategy together, the only thing that a user will need to do is ensure that all services are sufficiently connected.

For example, the user could rely on LinkedIn’s built-in blog post feature to create a particular article and then upload it to the website. Once the post becomes live, it can be easily shared with the entirety of the user’s connection list (as long as they are being followed by the user). An RSS feed can then be extracted from the post and embedded onto the website, where visitors can stay up to date with the latest information.

Finally, LinkedIn offer a sharing option that can be connected to websites such as Facebook, Twitter and other similar social media services. This option can be modified to share the latest posts automatically, or assigned a setting manually if preferred. In any event; any activities, posts, or generally interesting engagements can be shared across a range of platforms – all thanks to LinkedIn’s wider compatibility.

Not only can this help to share posts and updates with a broader audience, it can also help to improve the audience itself. The more eyes are on a particular post, promotion, or piece of marketing material, the greater the chance of conversions – and this is why so many businesses consider taking advantage of LinkedIn’s features and functions.

Posted In courses

Secure digital rights management for your work

TAdminSeptember 16, 2016

Understanding How Digital Rights Management Works

The internet was never intended to be used as the global marketing platform that it has recently become, in fact just 25 years ago the web was only there to allow users to upload and download data from around the world. Nowadays, it plays host to over 1 billion websites, of which just over 50% are believed to be business-orientated in nature.

Years ago, the concept of copyright infringement was of minimal concern and it was often a case that a simple watermark would suffice to ward off anyone hoping to steal intellectual property (IP). These days however, and with such a broad variety of businesses now calling the World Wide Web their playground, it’s not uncommon for certain unsavoury services to digitally steal from others.

This is known as an infringement on digital rights and prosecutions can result in a very hefty fine – and there have even been instances of prison sentences being issued in severe circumstances.

Where does digital rights management (DRM) come into the fray?

DRM has been around for a few years and its sole responsibility is to safeguard those that have created, manufactured, or developed digital elements from theft. The subject can be a very tricky one to understand, in the sense that where a person would be permitted to place a lock on their own property and belongings to protect them; they are not able to do so digitally.

Watermarks can only go so far and there are even tools that can help to lift these stamps of authenticity. As a result those that develop software, images and resources have had to demand a greater level of protection; and in steps the features of DRM. By utilising the most advanced coding facilities and data restrictive protocols, this type of security is able to track, limit and deter the use of intellectual property.

Although not fool proof, it is certainly capable of protecting assets from those that might want to reproduce particular aspects of an item of software, for example. By programming an asset to include one of these security protocols, it becomes a possibility for the original owner to block access to their creation (or product), as well as restrict its usage.

Platforms like Amazon often rely on DRM to ensure that all books sold are only accessible on singular devices. By doing so they can eliminate illegal sharing, so a company hoping to sell a digital product can all but ensure that their customers must pay for the privilege. Alternatively, images and photos can also have coding attached to restrict a viewer’s potential to steal and recycle the image as their own work – an activity that used to cost businesses combined totals of $14 billion.

By making full use of digital property protocols, websites and software development programmers can better protect their data, infrastructure and intellectual property from being stolen – and this can save a company thousands of dollars in pursuing claims and prosecutions.

Posted In security
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Make A Video For Marketing

TAdminAugust 25, 2016

The Online Inforgraphic Video Making Process

For 2017 one of the hottest ways to drive traffic to you business is by using Infographics – one of the latest trends in online marketing as the visual effects of an infographic can capture way more than a thousand words. And in a time when everyone wants fast information NOW, infographics provide.

For example, take a quick look at some of the free infographics available here and decide for yourself whether you want to read an essay or look at a graphic.

Free Infographic Maker – Venngage

Venngage is an easy to use Infographic Maker and let you make beautiful Infographic Designs & Themes for free!

With dozens of websites offering their visitors the option to make a video or two, it’s not uncommon to hear that some people are a little confused as to how to use a video maker to its fullest potential. In the past, these pieces of software were very complex and often required at least a moderate understanding of the clip making process – but these days, thanks to the latest advances in technology, creating a ground-breaking video has never been easier with softtware like Canva.

A good animation maker will prioritise simplicity above all else; after all videos aren’t supposed to be complicated – especially those that are made to be viewed online.

The first thing to do is to sign up to a free clip making website – one that doesn’t feature hidden charges or cleverly disguised fees. There are dozens of good websites to choose from, all of which boast their own unique features and functions that can make all the difference when creating a unique video.

Next, give the video making software a quick spin; just to get to grips with the potential, whilst learning a little bit more about the way that the website works. At this stage, you’ll undoubtedly discover how the video will come together – usually in the form of animated slides that can portray messages and text.

Once you have the hang of how things work, why not try creating a quick clip – simply to see how the finished piece will look once finalised. This is a great opportunity to really test out how the unique slides work, which ones go well together and how best to lead one scene on to the next. This might seem like a job for a designer, but in reality anyone with a little enthusiasm will soon learn what looks good and what might be better off left out.

Taking things to the next level

The great thing about these types of websites is that their features can be modified to suit the person using them. This means that if you’re keen to create a longer video, you can simply add more slides (of which there should be an expansive choice). If you’d prefer a shorter clip however, then you can pick and choose the slides to include, or opt to delete those that you deem unnecessary.

Trial and error are the best ways to learn what works and what doesn’t, so it’s a good idea to work on each slide one at a time, before moving on to the next. As long as each scene carries through to the next one without difficulty, you can all but guarantee that the audience watching the video will appreciate the smooth transition – and this can work wonders for the types of products and services that are being featured within the clip.

Posted In animation