Link Citation

Our Internet and Web Marketing Services – Link Building

What is Link Building

Link building is the process of facilitating appropriate links to your website, managing reciprocal links and resultant relationships on the Web. In many ways, it is the online virtual equivalent of networking and reputation in the offline world.

Why Do You Need It

Link building is very important for two reasons. Firstly because ‘link popularity’ is important to the major search engines, like Google for example, and the ranking of the results listings. Link popularity has a multiplier effect upon on-page ranking factors (eg. well designed, keyword rich, web pages), so it is extremely important to analyse link popularity carefully. Google measures link popularity with its PageRankTM score, and the number of external links, the PageRank of these links and the keywords within the linking text of these links are all important in determining the popularity/reputation of your page. It is worth noting that the number of hits your site receives, or the amount of money you spend on your site has no direct effect on your PageRank score.

Secondly, link building is important because of both the type and number of potential customers it might bring to your site. These days, site owners do not give links out just because it is asked of them. So it is important to promote and manage relationships on the Internet in a professional and ehtical way.

The Keyword Advantage

Unlike many other SEO marketing firms, we will analyse the top ranking pages in the same market/field as the client web site and be familiar with how the top search engines measure link popularity and change their algorithms over time. Link popularity has a multiplier effect upon on-page ranking factors (eg. well designed web pages), so it is extremely important to analyse link popularity carefully.

We will analyse a web page and reveal the main variables used by a search engine to determine its rankings.

These include:

  1. Incoming link popularity.
  2. Link text (keyword ratio).
  3. Keyword density ratio on the web page.
  4. Keyword density ratio in the title tag.
  5. Google PageRank rating (if Google is the selected search engine).